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    • Our Mission

    At Strider, we love riding bikes, and we love inspiring kids to ride

    Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

    Our Philosophy

    Strider builds quality products focused on proper fit and function for the rider.

    Strider believes in the importance of a strong brand identity.

    Strider supports distribution channels committed to educating customers.

    Strider serves customers with an empathetic, just, and generous heart.

    2022 Strider Staff Photo

    Our Values

    • Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.

    • Strider values passionate people who believe their efforts will change the world for the better.

    Our Vision

    Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.

    Our Story

    Strider was established in 2007 in Rapid City, SD, and the world has changed a lot since then. 

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    We Believe

    • Life is better when riding a bike.

    • Balance leads to confidence, courage, and happiness.

    • ANY child that can walk can learn to ride easily and safely.

    • Your life as a parent gets better when your child is mobile.

    • Kids are awesome.

    • Failure is OK.

    • Kids learn best through play.

      A triumphant child celebrates riding a bike in the All Kids Bike Kindergarten PE Program A triumphant child celebrates riding a bike in the All Kids Bike Kindergarten PE Program

      Benevolence

      We know that many kids face much greater challenges than learning to ride a bike. To do our part, we created the Strider Rider Fund to support local, national, and international charities addressing these challenges.

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